Hotel websites and direct bookings in London
Codero helps small independent hotels in London compete with the chains and the OTAs for every room night. It's for owner-run hotels that want more guests booking direct and a website that earns its place in a crowded market.
What's different about hotels in London
You're up against the chains on every search
Big hotel groups spend heavily to appear when guests search for a hotel near a station, a venue or a neighbourhood. A small hotel wins by being specific: the street, the character, the walk to the nearest Tube, and the reasons a guest would rather stay with you than in a branded room.
Two kinds of guest, sometimes in the same week
Weekdays can bring business travellers and conference visitors, while weekends are more about leisure, theatre and city breaks. Your website should speak to both, with clear information on location, rates, cancellation and what's included.
Rate parity matters more in a busy market
With so many hotels to compare, guests notice when an OTA shows a lower price than your own site. Regular rate checks, and a clear reason to book direct, protect the bookings you've already worked hard to win.
Neighbourhood content gets found
Guests often search by area or by what they're coming for: a show, an exhibition, a match or a conference. Useful pages about your part of London help Google and AI assistants understand where you are and who you suit.
When guests come
London is busy all year, with summer the main peak for leisure visitors and spring and autumn strong for conferences and city breaks. Big events such as the London Marathon, Wimbledon, Notting Hill Carnival and the Christmas season bring their own peaks, while January is often the quietest month.
The OTAs and your own website
Booking.com and Expedia both matter in London, with Expedia often more important for guests from North America. Business travellers may book through corporate travel tools as well. With so much choice, rate parity checks and Google's free booking links help guests find and trust your own rate.
Places I work with hotels
- Kensington
- Bloomsbury
- Marylebone
- Covent Garden
- Southwark
- Shoreditch
- Greenwich
- Notting Hill
And everywhere in between.
Questions from hotels in London
Something else? Email me or call 07375 573752.
Yes, by being specific about what you offer and where you are. Chains compete on brand; independents win on character, location and a direct booking experience that's easy and personal.
Yes. Most of the work is done remotely, with regular calls, and I visit when it's useful.
Usually both, but the audit will show where your bookings come from and where the gaps are. Your website can then make the case for each without trying to be everything to everyone.
Start by checking regularly, so you know when it happens. Performance Grow includes weekly rate parity checks, and the fixes usually involve your channel manager settings and OTA agreements.
See what your website could do in London
A free audit of your booking journey, Google profile and reliance on the OTAs, with the fixes you can make yourself this week.
Get a free audit