Hotel websites and direct bookings in Wales
Codero helps owner-run hotels across Wales, from Cardiff to the Pembrokeshire coast and Eryri, win more bookings through their own websites. It's for small hotels that want to depend less on the OTAs and be easier to find on Google and in AI search.
What's different about hotels in Wales
Most guests are driving from England
Many visitors to Wales come from English cities within a few hours' drive, often for weekends and short breaks. Make it easy to see how to get to you, where to park, and what makes a two or three night stay worthwhile.
Walkers, coasts and mountains
Guests coming for the Wales Coast Path, Eryri (Snowdonia) or Bannau Brycheiniog (the Brecon Beacons) want practical details: drying rooms, packed lunches, early breakfasts and how far you are from the trail. Those details win bookings and help you appear in the searches walkers actually make.
Events bring guests to the door
Rugby internationals in Cardiff, the Hay Festival, the Royal Welsh Show and food festivals such as Abergavenny bring busy weekends. A simple events page on your website helps guests plan, and lets you sell those dates direct rather than through an OTA.
Bilingual touches go a long way
A few words of Welsh on your website and in your welcome show pride in where you are. Use place names guests will search for in both languages, such as Eryri and Snowdonia, so you can be found either way.
When guests come
Summer and the school holidays are the busiest times on the coast, with Easter and bank holiday weekends close behind. Walking and outdoor breaks keep spring and autumn busy inland, and Cardiff fills around rugby internationals and big concerts. Winter can be quiet away from the cities, so it pays to market short breaks and offers.
The OTAs and your own website
Booking.com is usually the biggest OTA for Welsh hotels, with holiday lets on Airbnb competing in rural and coastal areas. Many guests are repeat visitors from nearby, so a good direct booking experience and staying in touch after a stay can bring them back without commission.
Places I work with hotels
- Cardiff
- Swansea
- Tenby
- St Davids
- Llandudno
- Conwy
- Betws-y-Coed
- Abergavenny
- Aberystwyth
And everywhere in between.
Questions from hotels in Wales
Something else? Email me or call 07375 573752.
Yes. Most of the work is done remotely, with calls and a visit when it's useful.
It depends on your guests. At the least, use Welsh place names alongside the English ones so guests find you whichever they search for. A fully bilingual site can be a lovely touch if it suits your hotel.
Show the practical details they look for, such as distance to trails, drying rooms and early breakfasts, and make booking quick on a phone. The audit checks how you appear in those searches.
Yes. A clear plan for short breaks, offers and returning guests usually helps more than discounting on the OTAs.
See what your website could do in Wales
A free audit of your booking journey, Google profile and reliance on the OTAs, with the fixes you can make yourself this week.
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