Hotel websites and direct bookings in Northern Ireland
Codero helps owner-run hotels across Northern Ireland, from Belfast to the Causeway Coast and the Fermanagh lakes, win more bookings through their own websites. It's for small hotels that want to rely less on the OTAs and be easier to find on Google and in AI search.
What's different about hotels in Northern Ireland
Guests from both sides of the border
Visitors from the Republic of Ireland are an important market, and they think in euros. Make prices easy to understand, mention that you take card payments in any currency if you do, and make the journey from Dublin clear.
The Causeway Coast and screen tourism
The Giant's Causeway, the coastal route and filming locations from Game of Thrones draw visitors from around the world, many of them touring and staying a night or two in each place. A fast, mobile-friendly booking journey helps you catch them when they're planning on the move.
Belfast is a city break and a gateway
Belfast guests come for Titanic Belfast, the Cathedral Quarter, concerts and conferences, and many use the city as a base for day trips. Your website should help them plan a few days, not just a night.
Golf brings international guests
Royal Portrush and Royal County Down attract golfers from Great Britain, Ireland and North America. Golfers plan ahead and like detail: tee times, distances, storage for clubs and early breakfasts.
When guests come
Summer is the main season on the Causeway Coast and in the countryside, with spring and autumn popular for golf and touring. Belfast stays busy through the year with city breaks, concerts and conferences, and Derry~Londonderry's Halloween festival brings one of the busiest weekends of the autumn.
The OTAs and your own website
Booking.com is the main OTA for most Northern Ireland hotels, with Expedia more important for guests from North America. Visitors from the Republic of Ireland often compare prices on the same platforms in euros, so clear pricing on your own site helps them book direct with confidence.
Places I work with hotels
- Belfast
- Derry~Londonderry
- Portrush
- Bushmills
- Enniskillen
- Newcastle
- Armagh
- Ballycastle
And everywhere in between.
Questions from hotels in Northern Ireland
Something else? Email me or call 07375 573752.
Yes. Most of the work is done remotely, with regular calls and a visit when it's useful.
Make prices easy to understand, explain payment options, and make the journey and any travel requirements clear. The audit checks how you appear to guests searching from across the border.
Yes. Golfers and overseas visitors plan ahead and research carefully, so clear, detailed pages and a smooth booking journey make a real difference.
The biggest gains are often in the months that aren't full, and in the commission you pay on the bookings you'd have got anyway. The free audit will show you roughly how much that is.
See what your website could do in Northern Ireland
A free audit of your booking journey, Google profile and reliance on the OTAs, with the fixes you can make yourself this week.
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