EXPLORE CODERO SOLUTIONS
Most independent hotels rely heavily on OTAs like Booking.com to fill rooms. It works but it comes at a cost.
-Typically, 15–25% of every booking goes straight to commission. For many hotels, that quietly adds up to tens of thousands each year.
-A 20-room hotel with average occupancy can easily be paying £30,000–£60,000 annually. Often without realising the full impact.
-The issue isn’t using OTAs, it’s depending on them.
-When your website, visibility, and booking experience are not set up to convert direct traffic, OTAs become the default, not the backup.
-That’s where the opportunity sits.
01
Phase 1: Target & Attract
Good campaigns don't start with ads,they start with research. I dig into how travellers search when they're genuinely ready to visit your area, mapping the keywords and intent signals that separate browsers from bookers. The result is a campaign built around real demand, so every click is a conversation with someone already planning their stay.
02
Phase 2: Convert & Capture
Getting traffic to your site is only half the job. Convert & Capture is about making sure that traffic turns into direct bookings not OTA referrals, not abandoned enquiries. I audit every stage of your booking journey, tightening layout, reducing friction, and adding the trust signals that move hesitant browsers into confirmed guests.
03
Phase 3: Analyse & Scale
Every campaign generates data the question is whether you're using it. I track what's working, cut what isn't, and double down on the channels and messaging driving real bookings. Over time, that compounds: smarter targeting, lower cost per acquisition, and a direct booking engine that gets more efficient the longer we work together.
How It Works (The 3-Phase Engine)
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DAY 1
A clear, actionable plan to increase your direct bookings immediately.
ZERO
Hidden Fees, Transparent investment guaranteed.
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Customised plans that are right for your growth.