Fix What's Costing You Bookings
Is your website leaking guests to OTAs? Are you losing direct bookings to friction, slow load times, or a broken mobile experience?
-15–25% of every booking goes to OTAs.
Margin you never see again
-53% of mobile users abandon a site if it takes longer than 3 seconds to load
-81% of travellers research online before booking but most hotel websites fail the first impression test
I turn your underperforming website into your best salesperson.
Before I build anything new, I fix what you already have tearing down booking friction, optimising for mobile and AI search, and giving you a 90-day roadmap that turns leaks into loyalty.
Every fix is measured.
Every pound works to increase direct bookings.
01
Phase 1: Audit & Discover
Before I fix anything, I find exactly what's broken and what's costing you bookings by conducting
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Full CRO audit scored across five frameworks (specific to your property)
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Booking journey teardown, every click, every friction point
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OTA commission report, your annual cost calculated in real numbers
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Mobile experience review, page speed and booking flow on every device
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Technical SEO and schema audit (including AI search visibility foundations)
02
Phase 2: Fix & Optimise
I don't build anything new yet. I fix what you already have.
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Booking journey friction fixes, removing every reason a guest leaves
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Homepage conversion copy rewrite (headline, CTA, trust signals)
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Google Business Profile fully optimised (photos, posts, booking link, categories)
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Technical SEO fixes (meta titles, H1s, schema markup, page speed)
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Mobile experience fixes, top issues resolved
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One targeted local content page published
03
Phase 3: Roadmap & Report
You leave with a plan and proof that it worked.
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Structured data and schema for AI search visibility (GEO foundation)
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90-day direct booking roadmap becomes your retainer agenda
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Sprint completion report before and after on every metric
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Clear recommendation: retainer or rebuild next
How It Works
(The 3-Phase Engine)
What's included in Your Direct Booking Sprint
Full CRO audit, scored across five frameworks with hotel-specific findings
Homepage conversion copy rewrite headline, CTA, trust signals
Mobile experience fixes, top issues resolved.
Booking journey teardown and friction fixes
Structured data and schema for AI search visibility (GEO foundation)
90-day direct booking roadmap
Technical SEO: meta titles, H1s, schema markup, page speed improvements
One targeted local content page published
Sprint completion report before and after on every metric
Google Business Profile fully optimised (photos, posts, booking link, categories)
OTA commission report annual cost calculated and presented
Direct booking incentive strategy & 30 days of support after launch included
All For
£1997
WHY CODERO?
The Sprint stops the bleed. The Partnership builds the wealth.
The Problem with Piecing It Together
The Sprint fixes what's broken today. But direct bookings aren't a one-time fix, they're an ongoing fight against rising OTA rates, algorithm changes, and guests who default back to Booking.com the moment your site goes quiet. Handing that fight to a freelancer here, an SEO tool there, and a support ticket somewhere else means the momentum from your Sprint fades in months, not years.
Our Integrated Partnership
Imagine a single partnership that picks up your 90-day roadmap and keeps running your marketing, your booking performance, and your growth strategy managed by one person who already knows your property, not a handover to someone new
This is the Hospitality Growth Partner program.
It takes the momentum from your Sprint and turns it into a lasting system the same accountable partner, now driving demand, automating operations, and compounding your direct bookings month over month.
01
A Partner, Not a Provider
This is a true collaboration. You gain a dedicated strategist invested in your profitability, who understands that your success is the only metric that matters.
02
Built for Independent Hotels
My solutions are designed for lean teams and tight margins, protecting your property's unique character while driving profitable growth.
03
One Cohesive System
Your website, bookings, and marketing work seamlessly together in a single, streamlined setup that creates clarity and boosts revenue.
Ready to get started?
From Repaired to Revenue Generating
Our All-In-One Hospitality Growth Partnership
01
Your Unbreakable Foundation
This includes our complete Direct Booking Engine, a high-conversion website, integrated booking system, and channel manager, built to be your most profitable sales channel from day one.
The Benefit
Establish your most profitable sales channel and finally start reducing your reliance on high-commission OTAs.
02
Your Predictable Demand Engine
You get the full Performance Grow suite. I handle your SEO, paid ads, and conversion optimization to systematically attract and convert your ideal guests, filling your calendar.
The Benefit
Attract a steady stream of ready-to-book guests, turning marketing from a cost center into a predictable revenue driver.
03
Your 24/7 Efficiency Partner
Access our AI & Automation Hub. I automate review management, content creation, and guest communications, saving you time and uncovering hidden revenue opportunities.
The Benefit
Reclaim 10+ hours a week from manual tasks while improving guest satisfaction and uncovering hidden operational insights.
04
Your Strategic Command Centre
This is the partnership advantage. You receive dedicated strategy, quarterly business reviews, and my full oversight to ensure every piece works together to maximize your long-term growth and profitability.
The Benefit
Gain peace of mind and a competitive edge with a single point of accountability ensuring every part of your strategy works together for long-term growth.