EXPLORE CODERO SOLUTIONS
Most independent hotels rely heavily on OTAs like Booking.com to fill rooms. It works but it comes at a cost.
Typically, 15–25% of every booking goes straight to commission. For many hotels, that quietly adds up to tens of thousands each year.
A 20-room hotel with average occupancy can easily be paying £30,000–£60,000 annually. Often without realising the full impact.
The issue isn’t using OTAs, it’s depending on them.
When your website, visibility, and booking experience are not set up to convert direct traffic, OTAs become the default, not the backup.
That’s where the opportunity sits.
01
Phase 1: Target & Attract
Good campaigns don't start with ads,they start with research. I dig into how travellers search when they're genuinely ready to visit your area, mapping the keywords and intent signals that separate browsers from bookers. The result is a campaign built around real demand, so every click is a conversation with someone already planning their stay.
02
Phase 2: Convert & Capture
Getting traffic to your site is only half the job. Convert & Capture is about making sure that traffic turns into direct bookings not OTA referrals, not abandoned enquiries. I audit every stage of your booking journey, tightening layout, reducing friction, and adding the trust signals that move hesitant browsers into confirmed guests.
03
Phase 3: Analyse & Scale
Every campaign generates data the question is whether you're using it. I track what's working, cut what isn't, and double down on the channels and messaging driving real bookings. Over time, that compounds: smarter targeting, lower cost per acquisition, and a direct booking engine that gets more efficient the longer we work together.
How It Works (The 3-Phase Engine)
We're good with numbers
DAY 1
A clear, actionable plan to increase your direct bookings immediately.
ZERO
Hidden Fees, Transparent investment guaranteed.
100%
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CHOOSE YOUR TRACK
Customised plans that are right for your growth.